Entrepreneurship Speaker
Entrepreneurship Speaker: I found a way to get paid while I slept, until it all blew up
For two years it worked. It was profitable, it was mine, and it didn't depend on anyone. Until everything hit at once: a falling-out with my co-founder, a lawsuit with a settlement I didn't see coming, and an algorithm update that wiped out every affiliate site overnight, mine included. I tell that story at universities and entrepreneurship events — not as a lesson, but as a warning.
Fuck Up Nights Madrid · Fuck Up Nights Barcelona · University of the Basque Country · Impact Networking Tribe
The short version
At 20 I was working as a waiter. I built the restaurant's website, it ranked first in its town, and customers started coming in every week. That's when I asked myself the obvious question: if I can do this for someone else, why not for myself?
I started my own project. It took two years to get it ranking nationally. It ran itself, it made money, and I didn't need to be there. I was literally making money while I slept.
And then it all hit at once: a falling-out with my co-founder, a legal battle that ended in a settlement I hadn't planned for, and an algorithm update that hit every affiliate site at the same time, mine among them. It wasn't one thing. It was three, all together.
What I did while it was happening — and what I did afterward — is what I tell on stage.
What it sounds like live
A clip from one of my talks, so you can hear what it sounds like before booking.
Three talks, three kinds of rooms
They paid me to sleep
The full story: how I built a business that ran without me, how I convinced myself it was purely my own doing, and how it collapsed because of something I didn't control and had spent two years avoiding looking at. Includes the part that's usually left out: the months afterward, what I got wrong reacting to it, and how long it took me to try something again. It's the talk that closes a session and leaves the room still talking at the bar.
Fuck Up Nights format: 12 minutes, no slides — just you, standing, telling it.
What nobody tells you before you start a company
Students get told two versions of entrepreneurship, and neither is true: the founder who makes it big at 22, or the "don't try it, get something stable" version. This talk lives in the space between. What it actually feels like to build something, how long it really takes, which decisions matter early on and which don't, what the warning signs look like, and why they're so hard to see from the inside. Built on my own path — what worked and what didn't — as material, not as a model to follow.
The business you don't control
Almost every digital business today rests on a platform it doesn't own: the search engine that sends the traffic, the network that sends the customers, the marketplace that sends the sales, the AI model that answers on its behalf. It works great, right up until the day that platform changes the rules — and that day always comes. I walk through how it happened to me, which signs I ignored, and what I'd do differently. It's the most uncomfortable of the three talks, and the one that generates the most questions.
Need a different angle? I adapt the length and focus to the event. Tell me what you have in mind. Write to me →
What the audience walks away with
- · A realistic sense of timelines: how long something really takes to work, and how long it takes to stop working
- · How to spot a critical dependency before it becomes a problem
- · Why early success is the worst possible signal
- · What to do with a project that isn't taking off: when to push through and when to stop
- · Permission to talk about it. Most people in the room have failed at something too, and don't say so.
How I can take part
| Format | Duration | Fits |
|---|---|---|
| Short Fuck Up Nights format | 7–10 min | Multi-speaker sessions |
| Talk | 25–50 min | Universities, communities, events |
| Talk + Q&A | 60 min | Classrooms, career guidance sessions |
| Panel / moderation | Variable | Multi-guest events |
| Online | 30–45 min | Remote training, webinars |
Languages: Spanish, Catalan and English. Coverage: all of Spain. I travel with no conditions. I don't need anything: no projector, no mic, no specific equipment. If the venue has it, great; if not, the talk adapts just the same.
Capacity: no maximum on my end — it fully depends on the venue and what the organizer decides.
On fees: write to me with the event details and we'll discuss it.
What kind of event this fits
You can find me by searching entrepreneurship speaker, startup failure speaker, or founder failure talk — different ways of writing the same thing, and I respond to all of them the same way.
I fit well at:
- · Fuck Up Nights and shared-failure formats
- · Entrepreneurship weeks and events at universities and vocational schools
- · Startup communities, coworkings, incubators and accelerators
- · Career guidance sessions
- · Networking events that want to close with something people remember
I'm not the right fit if you're looking for:
- · A motivational talk. No triumph arc, no quotable slogans, no mandatory happy ending.
- · A success story. The project I talk about doesn't exist anymore.
- · Someone who'll tell the room they can achieve anything they set their mind to.
Talks and events
Upcoming
- Universidad Pública del País Vasco — Facultad de Sarriko · Bilbao · September 2026
- Aniversario Fuck Up Night Barcelona — Barcelona · October 22, 2026
Past
- Impact Networking Tribe Barcelona — Barcelona · June 20, 2026
- Storytelling Barcelona — Barcelona · June 12, 2026
- Fuck Up Night Madrid — Madrid · May 20, 2026
Frequently asked questions
- Do you charge for the talk?
- Write to me with the event details and we'll discuss it.
- We're a student association with no budget. Can I still write to you?
- Yes. Write to me anyway and we'll figure it out.
- Is the talk appropriate for students?
- Yes, "What nobody tells you before you start a company" is specifically designed for an 18–25 audience. There's occasional adult language and unvarnished talk about money and my own mistakes, but nothing inappropriate.
- Is this a motivational talk?
- No. It's a failure told with no happy ending and no moral. It tends to work better than the alternative, but it's worth knowing that going in.
- Do you adapt the content?
- Yes. Before the event I ask who'll be in the room and adjust examples and length.
- Can it be recorded?
- Yes, and I appreciate it. I just ask for a copy of the material.
- How much notice do you need?
- A week is usually enough.
- What else do you talk about?
- I also give talks on SEO, AI and search visibility for corporate events. /talks/seo-and-geo/
Who's telling this
In SEO since 2017. I've co-founded several ventures: Alsobre, Programa Desde Cero — a Python coding academy that didn't work out commercially —, MuySEO and, since 2026, La Policía del SEO. I studied at the University of the Basque Country.
None of those ventures is why I give talks. The reason is the one that didn't work out.
Organizing an event?
Tell me what the event is and who'll be in the room. I always reply, even if it's not a fit.